The Good, The Bad, The SEO

SEO software companies all claim their product is the absolute best for optimization. With so many choices on the market, how can you be sure which is beneficial and not just hype? The first thing you need to decide is what exactly you want from the software. If all you need is a reporting software program, there are two different types; reporting and ranking. Between these two, you will be able to find all different types of software including ones that feature keyword density and optimization, in addition to a ranking search.

the good the bad the seoIf you are just starting out, you need to know that the optimal results in any SEO campaign are reached only after one has dedicated very long hours using their mind. There is no program better equipped than your own brain be successful. Optimization needs to be completed in a step-by-step process while simultaneously researching a search engine algorithm.

When looking for an efficient, yet cost-friendly program, Advanced Web Ranking is a good choice. It does what a search engine should, but is low cost. It is a excellent choice is someone want to check ranks in the search engines. The way it functions is that it imitates users searches in a browser. It then makes page by page queries with a pause in between conservative pages. One query is done for each search engine. This is pretty cool because it negates the need for unnecessary searches by finishing when all URLs have been found. Since it only retains one segment of data every day and then overwrites in with any updates, it does not need to have more than one update a day.

A user-friendly tool, Advanced Web Ranking is also able to run of different platforms. You are able to verify your website’s stats in the SEO arena from you home computer or at work. Whether you are using MAC OS, Linx or Windows, the functionality is the same.

It seems that that there are thousands of new SEO programs emerging daily, but there are also a few that have been tried and true:

Web CEO. This is great for beginners and is constantly updated.
Bright Edge is dream for SEO, but expensive.
Search Metrics is a good place to start and cost friendly.

When trying to decided on which program to go with, there are a few things to keep in mind:

Competition monitoring. Do you want to see how the competition stacks up?
Ranking. A basic tracking tool with keyword searches helps to monitor on multiple search engines like Google and Yahoo.
Reporting. This is a must-have tool to keep track of your rankings on multiple levels.

With all of the above said, keep in mind that search engine optimization is having the ability to analyze data and make a decision at the right time. Excellent SEO software helps to execute better work flow, ranks and helps to improve business strategy. Being able to monitor your SEO history will only help to improve it in the future.

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