How

The urge to top the search engine’s ranking page has no limits; whether technical, or ethical. The tricks and shortcuts taken by website optimizer’s result in creating confusion to the search engine thus irrelevant ranking results are given.

Due to these misconducts, or use of extreme black-hat techniques, most the search engines are penalizing over optimized websites by banning them from their ranking.

Four Tips on Avoiding the SEO over Optimization Issue

1. Avoid keyword stuffing by keeping your keyword density below seven percent. Any content with a keyword density above seven percent renders it irrelevant even to a human reader. The essential points that keywords are crucial are the title and the starting paragraph.

Despite of this, stuffing in these areas is very damaging as the search engine ignores the website from the onset of ranking. To be on the safe side always use the keyword density cloud software to check on the viability of the keyword density applied. Keyword stuffing in any content contributes to lowering of the quality of the content through lack of natural flow and monotony.

2. With the introduction of Penguin Algorithm by Google, doorway and hidden text have been banned; using them leads to being penalized. You should not use pages that have no human meaning to achieve high ranking.

Doorway pages do not attract traffic as before thus should be avoided. The use of hidden text such as using same font color as the background color for concealment and including them in the HTML keyword rich source pages to trick the search engines is dangerous to the existence of a site.

3. In every SEO activity, content is paramount but not any duplicate content. Use only fresh content or at least syndicated content rather than duplicate content. The search engines sense the duplication and connect all the websites with similar content branding them as related and penalize them for using same tools to cheat on SEO ranking; this makes their ranking to fall tremendously if not kicked out. Syndicated content is not duplicated content, for if so, many news channels’ websites could have been banned for similarity.

4. The linking of the website and web pages (external and internal link building) should not be overdone. The importance of backlinks source and their quantity have different importance to different search engines; Google increases ranking by considering the source of the backlinks to your website, while Yahoo is more concern with the quantity.

You should avoid littering the website with external links or clouding the web pages with internal page links. This means that links spamming will give low SEO ranking and sometimes lead to penalties. To check on the quality of your website link building level, there is some software that can be used such as Backlink Anchor Text Analysis that lists the websites that are linked to your site and indicates the anchor text they use by simply entering your website URL.

For easy success in SEO, the SEO over optimization issue must be addressed. All websites must avoid corrupt ways of achieving top positions in the Search Engine Ranking Page (SERP) by following the search engines rules and ethics.

Ludwing is a full-time web entrepreneur. Ludwing social media tools. His project Mezee free chat network is a platform for social interaction. Follow Ludwing on Twitter @Mezeeme.

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Ingenious online meeting point for text seekers and experts

TextMaster is the first platform dedicated to creating, translating and proofreading text in different languages.This easy to use online service puts clients with specific needs, such as translation services, in contact with writing specialists. Launched in October 2011,TextMaster offers potential clients translation services, proofreading services, copywriting services, etc.

The site currently includes a community of over 15,000 editors, translators and reviewers. All have been evaluated “by hand” during a long phase of recruitment over several months.To be selected, the editors had to describe a picture in 150 to 250 words, translators translate text editors … and correct a text. Thereafter, each exercise is moderated by an expert who controls the overall quality.TextMaster focuses on content production “quality” and prides itself in the sense of having among its authors a former ambassador.

Worldwide writer database allows low translation costs

Authors on TextMaster are paid between 0.01 and 0.09 € per word, depending on their history within the community, their qualifications and their production volume. These can “settle their portfolio” from 50 € accumulated. In turn, customers can order from a production of 0.005 € per word. They purchase content via credit previously granted. The site takes its share for a margin on each transaction, which varies depending on the profile of the author and the customer order.  If you are a writer offering proofreading services as well as copywriting services, if you can translate to french and if writing a spanish translation or a german translation holds no mystery for you, then TextMaster is your online service based mecca.

Easy click and type interface

If you are a translator looking for work, nothing is easier.  The site name is textmaster and after an easy login process, take the online tests in order to apply for jobs dealing with spanish translation, german translation or having to translate to french from a variety of languages.  TextMaster will even let you know when suitable jobs become available.  Work when you want, where you want with this intelligent, online service.  TextMaster’s web interface has a calm yet trendy design, assuring a quality experience to all participants.

A quality service at an unbeatable price : first come first served

TextMaster uses a chronologically exact tool with which to steer its writers into active service.  Content creation is measured against punctuality, rigor, reliability and consistency.  Those who actively participate, on time, get rewarded!  The TextMaster interface lets you know how much you’ve earned at any given time.  Earnings remain the incentive…

No major, overhead costs – the beginning of ‘cloud working’?

TextMaster’s business plan presents a valuable service to text users and/or creators.  The web site is easy to reach, trustworthy, easy to navigate and above all transparent in its service.  The site depends upon its family of clients and contributors, therefore relying on social media for some of its viral marketing : twitter, facebook, rss your amazement and total confidence in this remarkable online tool…

Grab Your Awesome Content Here

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If the Internet Was a Library © by FindYourSearch

Optimizing Site Content

Make sure you have performed good keyword research and have a list of proper keywords
Break up keywords into sub topics lists. Article titles should be your sub-topic headings.
Go throught your list and make sure the keywords match your page content.
Make sure content is focused and within the sub topic.
Rewrite and rearrange pages for good site structure. Move even small bits of unrelated information.

On-Page SEO

Looking at it on-page seo seems very simple but many marketers don’t know how to do it.

Today on-page seo is not as important as it once was but internal linking is still important. On page seo and basic link building is important to get your site indexed and to start getting traffic

Check Componets of On-Page SEO

SEO Title tags: Tells the search engine and the user what the page is about. Think of both when setting it up. Use targeted keyword in title tag. Title tags should be unique and vary with each page and content. Keep title tags under 70 characters

Meta Tags: Are used to describe the contents of the page. Meta description decribes the page on the search engine screen shot for the user. Meta keywords help me keep track of the keywords I am optimizing for on that page. They say Google doesn’t use this anymore to rank than why does Google penelize you when you spam this tag. Only 8 keywords is my goal.

Keyword Usage: Is the process of using keywords throughout the text on a page. Keyword usage is the indicator for search engines in determing relevance of a page. Keywords must match the content of the page. See this page for more information on long tail keywords.

Copywriting: Write to inform your user. Focus on one topic per page. Use different forms of the keyword in content. Space keyword evenly throughout article.

No Duplicate Content: Search engines are always on the look out for duplicate content. In fact they have become pretty good at locating it. You can be penalized for it. Keep content unique and around the 500 word level. Have links from some of your other pages pointing to it.

Site Layout: This has to do with how a site is organized which is the linking of the pages to each other. It starts with the pages URL. This should contain keywords that are specific to that page. Keep the URL’s short and use hyphens. If changing existing URL’s make sure you use 301 redirect. Resource http://www.isitebuild.com/301-redirect.htm

Internal Linking: There are three main parts of internal linking. Site navigation, in-context linking and proper anchor text linking.

Site navigation needs to hightlight the main sections of your site. Your most important pages should be added to your main page navigation menu. Secondary articles like posts should go to a secondary menu that supports the pages.

In-Content linking is having the actual link in the content of the article. This style of link has more weight than a menu or sidebar. Use in-content for internal and off-site links. Your links should have all the related information inter linked together.

Anchor Text linking is constantly being talked about. Anchor text should be keywords for that page. Problem is when people link to your site, they don’t know your keyword that you are trying to optimize for. Search engines know this and also looks at the words that are before and after the link. They are looking page topic in those words. Google suggests you use various anchor text not just your keywords. Have some focused and some not related, like click here for a more natural feel.

As external links are look at as votes for your site, internal links from one article page to the next are also counted as a vote. I use my posts to support my category pages which is known as siloing.

Sitemaps: They do not help with ranking but do help the search engine find all your pages. This helps with the indexing of your site.

___________________________________________________________________________________________________

This article is written by John Arend, the author of Google-Keywords.org. The site is dedicated to helping marketers find the ways needed to get to the top of Google. Check out the Google SEO Success Steps.

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Domain Name Extensions © by The Booklight

The power of aged domains is that they can help speed up and boost your new OR existing websites rankings.

The reason is that they have been around for a while and Google trusts the domain name more than a newly registered one. They may also have more value if they have some existing page rank and some backlinks. Ideally when looking for an aged domain you should be looking for something around 3 years old, but typically i advise looking for 5 years minimum initially and you may be surprised with what you find.

That doesn’t mean that you cant or should not use new domain names. You can still use new domains that are more appropriate to the site you are building, perhaps you want to brand a site or you want to buy a domain which has exact match keywords in the name itself.

The way we do this, and this is also how aged domains can boost your existing sites too,  is to do a 301 redirect from the aged domains to the new or existing domain names. Using a 301 redirect does work, i do this often and i can tell you from results that i have seen that the power from the old domain transfers over to the other. Sopme people say it may only be 85% to 90% but that can be pretty useful and very powerful at times.

The next obvious thing that people start to do once they see how well redirects work is to redirect multiple aged domains and so the question in most peoples minds here is how many can they get away with redirecting?

This isn’t something i have a definite answer for but i have done up to 3 redirects to any one site, and i wouldnt want or advise to do more than that.

So by now your probably wondering how to find aged domains, i have done a video below for you to see over my shoulders as i show you step by step how to do this very easily.

Watch me find a 5 year old PR 3 domain in less than 20 minutes.

I also found a 6 year old PR2 Domain and a 6 year old domain with 4,500 backlinks.

All 3 domains were purchased for a total of $64.00 which includes the first years registration of each.

How To Find Low Cost Aged Domains With Page Rank

Here Is a Brief Summary Of How To Buy Aged Domains With Page Rank

Godaddy Auctions

1. Browse inventory….these are expired domains
2. Put in keyword in right hand sidebar where it says keyword includes
3. Use buy it now option for speed
4. Set To Display 500 on page
5. Choose domain extensions…(.com)
6. Choose minimum 3 or 5 years old domains
7. They do account changes which takes one week to clear, because its an account change the age of the domain remains
8. Do some checking on www.ahrefs.com and www.domaintools.com to check PR, backlinks, Verify the age of the domain etc.

I used 3 Chrome extension tools in the video, these were SEO For Chrome, SEO Lite and SEO Quake.

Check out more of our SEO Training Videos and learn about Tony Hayes over at KISS I.M.

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It’s one of those questions; what came first the Press Release or SEO.  The obvious answer is the Press Release, right?  Yes, Press Releases have been around since William Caxton fumbled around with his inky fingers and then in “Tim Berners-Lee” style donated his invention to the world.

SEO on the other hand is about three minutes old.  Or is it?  What we now know as SEO, is in many ways nothing more than a re-booted version of a very old sales technique.  Press Releases have always had an element of SEO to them, and today they’re used as an SEO tool.  Understanding the principles behind the traditional press release can help to produce more effective ones of the SEO variety.

Inflammatory Words

Basically, press releases have been the SEO technique addressed at human engines, from the very dawn of time.  Printing, in the fifteenth century, streamlined the process but before that it techniques involved shouting from pulpits or while standing on a box in a corner of the market.  Even screaming inflammatory last words as you were dragged off by the authorities was part of this older version.  SEO, put simply, is just about getting yourself noticed.

When you use a Press Release today and optimise it for a search engine, it’s worth remembering that, as yet, robots are not responsible for most purchases.  Writing effective press releases hasn’t changed that much with the advent of the new SEO.  Using the old tricks to create effective Press Releases, combined with a latter day SEO trick or two is the key to getting this technique way to promoting your business.

Making the most of Attention Deficit Disorder

You’ll not get anybody’s attention with your body text.  Internet users are allegedly scan readers, but most readers are a bit prone to this Attention Deficit Disorder style of reading.  Headlines get attention; headlines that stand out, jump up and down, scream inflammatory last words as they’re dragged off by the authorities.  I’m not saying you should ignore the body of your copy, that comes next, but it does come a very definite next.

Heavy Traffic Can Kill

OK, so you’ve sparked a controversy or possibly a small war with your headline, great.  Next is the body of your copy.  Great headlines followed by mediocre copy create a ton of internet traffic, all driving in the opposite direction to you, possibly running you down in the process.  The quality of the copy matters; a great headline and great copy create curiosity.  Curiosity not only kills cats, but it also gets people clicking for more information.

In terms of press releases for internet, the first paragraph and its contents are crucial.  Keywords are good here, they get the attention of those passing robots, with their heads full of algorithms, and push your release up to where it can get to work on those curiosity junkies the human engines.

Make Like a Customer

OK so you’ve got into the habit of creating small chunks of scan-readable copy sandwiched between juicy headlines.  Now you want to stuff in your scrummy, jargon filled keywords?  Forget it.  Write for readers not for yourself.  Whatever your subject, research the terms they’re searching for and use them.  Yes, this is kind of keyword land, but it’s about creating copy with the reader in mind.  Forget what you’re after and make like a customer.

Journalists and other inhuman bloodsuckers

Journalists aren’t really soulless, blood sucking, vultures; OK so they get by on a diet of scandal, tragedy and disaster; but only because their readers love it.  If you’re press release catches their eyes, you stand a chance of it hitting the big time on the major press release networks (PR Newswire, PR Web etc).  You don’t have to use scandal and tragedy, but if you can get human interest in there, hidden behind that cracking headline, you’ll be halfway there.

Manual link building strategies include the effective combination of SEO techniques from across the centuries to create attention grabbing press releases.  Along with a range of SEO tactics regular press releases can help to optimise your human audience.

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The_Content_Grid © by Eloqua

I guess that everyone who has a reasonably successful career in marketing finds their preferred technique at some point. Personally, I went about it the hard way but got there in the end.

Like a lot of people I kind of fell into a sales and marketing job without really thinking about it too much. My background was in project management but after taking a year off to go travelling the vagaries of life led me to the friendly city of Belfast. I was finding it tough to get a job but I finally discovered something which seemed absolutely ideal.

An insurance company said they would send out a pile of leads each week and I could phone them up to make appointments and then visit them to close the deal. It sounded easy but the first few weeks were torture. Not having had any formal training in sales or marketing I came up with different scripts and tactics to try and get my foot in the door but nothing worked.

In a last ditch attempt to try and earn some money before my landlord kicked me out onto the cold streets of Northern Ireland I decided to relax and be myself. The amazing thing is that it worked a treat. Suddenly I got engaged in interesting conversations and sealed a few deals. So what did I learn from this whole experience?

Marketing Can be as Interesting as You Make It

I had always considered marketing to be a boring kind of job and had only taken this one to make ends meet for a while. However, what I then realised is that any job which puts you in contact with a lot of different people can be fun if you do it right. As soon as I relaxed so did most of the people I called. They would hear my Scottish accent, ask me how I had ended up Belfast and we would start up a decent conversation. As well as improving my success rate this also meant that making the calls was a far more pleasant experience then it had been before.

Pressure Is Good If You Know How to Handle It

I made a light hearted remark earlier about being thrown out on the street but this really was one of the most financially difficult periods of my life. After a year of travelling abroad I had no savings but a very nicely inflated credit card balance. If I had failed in this job I genuinely don’t know what I would have done to make ends meet. At first this caused me to panic and try to force the people I called into buying something off me. Thankfully I then learned that pressure can be a great tool if you use it right, as it lets you focus on what it really important.

People Are More Likely to Buy If They Like You

Once I finally entered into the houses of my potential customers I had a tremendous sales record and very rarely left without a signed application form. I didn’t use any heavy handed sales techniques – mainly because I didn’t know any – but simply chatted to them and then casually asked if the insurance might be of any use to them or not. I need to confess that I still kind of dreaded the days of making phone calls but the home visits quickly became something I really enjoyed and I met some really nice people that way. Anyone who is in marketing or sales probably already knows that getting the potential customer to like you is vital but it is easy to forget this sometimes.

The best type of inbound marketing company will make sure that you get all of the benefits of modern marketing without any of the hassles.

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SEO tips from BlogWorld 2010 © by Nick Bastian Tempe, AZ

All small businesses should have a website, so that they can expose their business to a very large audience that they probably would never be able to reach otherwise. Once you have a website up, you probably won’t receive much traffic unless you optimize your website for search engines. Here are nine expert SEO tips of small businesses.

1. Add Quality Content

You probably won’t rank well in search engines if you don’t have a lot of content, especially if you are in an over saturated industry. Every month, you probably want to add at least 20 new pages of content. Search engines love new content, as websites with more recent information is ranked higher. Also, you want the content on your website to be good if you want your visitors to stay once they land on your website.

2. No Black Hat Tricks

It may be very tempting to use black hat tricks, especially when your competition is utilizing them and doing a great job because of it. Black hat tricks that you want to avoid are stuffing hundreds of keywords onto every page, having two titles, and many others.

The black hat tricks may work for you at first, but search engines will eventually catch you and invalidate your page rank, so that you will get much less traffic.

3. Back Links

Small businesses can improve their page rank and in turn get more traffic by getting back links to their website. You can get back links by guest blogging, trading back links, and writing quality content, so that other people will give you back links when they recommend your website.

4. Page Title

The title of your pages and posts have a big impact on your search engine optimization. Make sure your page titles are packed with keywords and ensure that the titles are catchy, thought-provoking, and irresistible. With a good title, you’ll find many people clicking on the link to that page.

5. Keywords

Determine what your business and website is about, and choose good keywords that center around what your business is about. For example, if your small business sells accessories for computers, you would choose keywords such as “computer accessories.”

6. Good Domain

If you haven’t made a website yet, then take the opportunity to choose a good domain. Ideally, the domain should be one of your major keywords and you should also make it short, so it is easy to remember.

7. Social Media

Take advantage of social media websites, to get more traffic to your website. Some social media websites are also “do follow,” so any links that you post on those social media websites will count as back links.

8. Pay-Per-Click

Pay for advertisements, so you can spread the word about your business. Depending on the niche of your website, the cost of each click may range from a few cents to one hundred dollars or more.

9. Identify Intended Audience

Make sure you know what your intended audience is, so you aren’t targeting the wrong people with your search engine optimization tactics.

As you can see, there are plenty of methods that you can put into practice in order to get more traffic from search engines, which translates into more visitors, business, and good leads.

Looking for more information on an SEO Specialist career? Visit DegreesFinder.com!

* DISCLAIMER: This article is provided for entertainment and general information purposes only. The author does not guarantee the accuracy or reliability of the information contained herein, and disclaims any responsibility for its use or misuse by you or any other person or entity.

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SMX East 2011 Boot Camp Session © by Bruce Clay, Inc

Your SEO copy indisputably gives implication to your optimization process. Retooling the content with right keyword phrases can do wonders to your optimization. However, this should not be confused with keyword stuffing or adding irrelevant keyword variations in the copy. SEO for ecommerce websites may be even more challenging as there is invariably less content on these sites compared to the others.

The keyword list that you draft must consist of the right keyword phrases that may enhance your optimization process including the navigational aspect.

A list of phrases that broadly define your ecommerce from varied perspectives must be formulated. For instance, your website sells leather bags; diverse search phrases must be well thought out including ‘Discount leather hand bags, red leather handbags, leather handbags online,’ must all be taken into account as they reflect the mind-frame of different customers.

The search term chosen must differ in every page pertaining to the details of these specific pages. Using relevant key phrases categorized page-wise, giving it a unique identity can appeal to the search engines. The Content Management System (CMS) should focus on naming the category and the navigational link and use keyword in individual URL page link.

Breadcrumb Trail enables you to create long-term key phrases that may additionally make it possible for you to create an ideal key-phrase. E.g.: Women’s leather handbags >Red leather handbag > Faux Leather bags. From this, you will be able to obtain the right key-phrase: Women’s red faux leather handbags. Googlebot may track the trail throughout the navigation process.
Content is the face of the website as it serves as the communicator to your clients and any other readers.

It is necessary to balance the readability aspect with SEO and create a seamless blend. Though optimizing Ecommerce SEO may seem demanding and time consuming initially, it is a powerful tool that may promise results. SEO copy has moved ahead of repetition alone and involves many other innovative approaches.

Summary:

SEO keywords and relevant content is generally considered incongruous in nature. However, writing SEO copy for ecommerce website is increasingly easy and effective with proper research and a clear understanding about your website and readers.

Author Bio:-

Convonix is an internet marketing firm based in Mumbai, India. It has accrued substantial knowledge base about the various aspects of digital marketing. Having handled a lot of SEO projects for ecommerce websites, Convonix is in some position to publish authoritative content about how SEO should be done for Ecommerce websites.

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The first thing that came to mind when I began using Ultimate Demon is that calling it ‘SEO software’ or ‘link building software’ is a serious underestimation; whether this has been done, by EdwinSoft, out of humbleness or lack of marketing perspective, I do not know. Yet, when we work with Ultimate Demon we discover that all the possibilities, that had been barred to us before, now come all at once in handy buttons.

Here are the main features of this software-

* Article spinning and rewriting: through syntax, grammar and synonym software, we can automatically generate several unique texts that will not qualify as spam.
* Time-saving multitasking: the ‘seamless submission process’ feature allows us to plan ‘step 3′ of the link building even if ‘step 1′ has not yet been completed by the software.
* Middle-to-low RAM requirements: you can perfectly run it in the background.
* 1 computer license only: and no discounts if interested in additional purchases.
* Captcha aid: for a small additional fee, we have access to several de-captchers.
* Slow link building process: compared to more expensive software, Ultimate Demon is slower ‘getting things done’ once we have introduced the commands.
* Add your own sites: one of the main features of Ultimate Demon, since it enables the possibility of working with our preferred sites and scripts in the easiest way.
* 30 days money back: total refund with no further questions.

Computer-wise, there are not many things more satisfying than doing job faster than before while maintaining quality, and with Ultimate Demon I felt constantly satisfied (despite certain issues that need to be addressed sooner or later). It has a smooth privacy protection, customized pinging, human speed simulation, an article rewriting tool based on an apt synonym database, is prepared to work in many a different environment…

Moreover, we constantly find the details that a prominent designer, or someone who is programming for peers, would add: Ultimate Demon can be used in virtual servers, it has middle-to-low RAM requirements, it is updated regularly (even if not as regularly as some of the competitors) and renders comprehensive reports with the desired periodicity.

It what it concerns the main issues, the software is not less capable: automated link building goes one step further in the process of facilitating our tasks and the backlink software will plainly save, in the aggregate, dozens of hours to most users. The caveat, however, is that if we desire Ultimate Demon to do a bunch of things at once, instead of just queuing them and wait, we will not find an appropriate response.

Still, there is one time-saving measure where this software remains unbeaten, and that is when it comes to adding bundles of links to bookmarking modules. Hence, we decide the link path(s), where and when to redirect and the preferred intervals, which ends up being of extreme usefulness in a world wide web of dead links, constant domain changes, banned hosts and the likes.

Another important thing to have in mind is the price, roughly a half of other similar products. In addition, and inexplicably, Ultimate Demon has not gone up in price since its inception -when it was, basically, a beta version of the actual-, so whoever pays for it will get a tool polished out and ready to rumble.

Nonetheless, there are two features that, albeit explained in the official page, need to be expanded upon. First, the ‘One Time Fee’ does not equal the right to use the software forever, since a major update -each 2 years or so- entails a smaller renewal fee. Secondly, the software license is for one computer only, and as far as I know there are no discounts to buy additional ones.

With all this in mind, would I recommend Ultimate Demon? I would be a sorehead if I didn’t! It has cut my working time in less than half and even improved my results! You should disregard the reviews about Ultimate Demon not being able to ‘run campaigns’, since I have been doing that for weeks with it (just a little bit of tweaking is needed).

In any case, and specially for those who do not believe in reviews, Ultimate Demon should be bought right now by anyone interested in SEO. There is always time to send it back, since it carries a ’30 Days Money Back’ guaranteed clause.

Grab Your Ultimate Demon Software Here

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Internet Marketing Cycle © by Bruce Clay, Inc

We tried to cover all the important stages of keyword research process kkeping in mind competition analyzing, keywords list expanding, their potential in terms of traffic and sales. Of course it’s quite possible to roll the ball in other way, but we think this algorythm, based on common sense, is the most natural way of doing a really god and professional keyword research both for large ecommerce websites and small tiny personal projects.

Brief explanation on the infographics:

1. Landing pages identification is the basics of keyword research. You need to know where to land visitors and what types of pages you actually would like to see in search results.

2. Rough keyword research will help you to start the process. You will get here the first initial keywords list.

3. Keywords popularity checking process is a must to filter out unnecessary keywords out of your rough list.

4. Competitors analyzing is needed to expand your list with the best keywords used by your compatitors.

5. Another one keywords checking, refining and list finalizing.

Enjoy and looking forward to your feedback!

Roman Viliavin is the Vice CEO in Promodo SEM Company, European company with a focus on complex Internet marketing approach to online promotion. He has been succcessfully operating in SEM for 5 years and already helped many prominent companies like Namecheap.com, BWIN, Hotel.info, Brocompany etc., to increase profit from their online presence.

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Copyright secured by Digiprove © 2012 Silver Teede